A Pleasing New View
The insurance industry does not need another roll-up.
For too long, that’s been the default playbook: bigger is always better, growth at all costs, local agencies cobbled together. On paper, it looks efficient. In practice, it often means employees, clients, and communities lose what made those agencies special.
At Agent Vista, we don’t believe bigger is always better. Better is better. And better means solutions that put agency owners and their teams first.
We believe there’s another way forward — a more pleasing view for agency owners and their teams. In fact, that’s why we named our company Agent Vista. A vista is defined as a “pleasing view,” and our mission is to create exactly that for the independent insurance agency community.
What Roll-Ups Get Wrong
Private equity roll-ups promise efficiency, but too often the human side of the business suffers:
Service gets outsourced. Clients who once knew their CSR by name are routed to service centers in a different time zone or to overseas call centers.
Small business accounts are diminished. Local staff stop getting incentivized to service small business accounts, leaving long-time customers behind.
Local decisions disappear. Owners and employees lose the ability to serve their community as they see fit, becoming just another cog in a machine.
When this happens, trust erodes, employees feel forgotten, clients feel abandoned, and owners who spent their careers building something meaningful watch their legacy get diluted.
Redefining Partnership
At Agent Vista, we believe agency owners and their employees deserve a different kind of partner:
You are our customer. You serve the insured — we serve you. Our role is to support you, not replace you.
Independence preserved. Local identity, culture, and decision-making power remain intact.
Growth enabled. Whether it’s M&A horsepower, financial stability, or AI-enablement, we provide the resources so owners can focus on leading.
This model means you don’t have to choose between independence and growth. You can have both.
The Future Belongs to Agency Owners
We believe insurance agents and their staff are the unsung heroes of our industry.
We’re here to give owners the tools, support, and partnership to thrive on their own terms.
Because the future of this industry will be written by the independent owners who know their people, their clients, and their communities best. That’s where trust is built, and that’s where lasting relationships live.
And that’s the pleasing new view we’re building.
—Eric Eschliman
Founder, Agent Vista
